I'm Ross, a Level 4 Strength & Conditioning coach. I started my career at Michaelhouse, a high-performance school in South Africa where results were expected and the margins mattered. I loved it. But I wanted a new challenge. So I moved to Edinburgh with the ambition of building my own coaching business, using my skills to help people perform, look, and most importantly feel better.
I work with clients in person and remotely. I compete in hybrid fitness myself. I know what it means to train with a real goal in mind.
The people I work with don't just get stronger. They become people who genuinely enjoy training. And they keep going long after we're done.
Why FUNDAMENTALS?
Because the basics work. Every transformation I've been part of, from someone who couldn't squat without knee pain to someone deadlifting twice their bodyweight, came down to the same things: good movement, progressive overload, recovery and consistency.
The fitness industry loves to overcomplicate things. I don't. My job is to cut through the noise, build you a programme that makes sense, and make sure you actually understand why you're doing what you're doing.
When you understand your training, you own it.
Contact
I'm always looking for new people to coach and connect with. Get in touch!